Augmented Reality Integrated Through Social Media 

As our mobile devices become more powerful and social apps better integrate with AR, brands will use AR to better engage with consumers. For example, using your location, brands could trigger sponsored AR content, which can only be accessed at that spot, at that time. Pokemon Go was the pioneer with this idea, and I feel Instagram and Facebook will soon be integrating this tech into its platforms.

Reference:https://www.forbes.com/sites/forbesagencycouncil/2017/12/18/how-digital-marketing-will-change-in-2018-15-top-trends/#668ec3c42d9a